Services

All services are customized to fit the specific business needs of our financial services clients. From the get-go, we work to ingrain ourselves in your business, analyzing and uncovering your current public perception, your needs and your goals—where have you been, where are you now and where would you like to be? This discovery phase allows us to, together, choose a service package that best fits the unique business needs, timelines and budgets of each of our clients.

PR Consulting Services – When talking with most individuals, managers and business owners, we find that the most common road-block to success is a time deficiency—“there are only so many hours in the day!” But we can’t be all things to all people. Our job is to help you delegate your public relations and marketing initiatives, leaving you to focus on your core competencies—business development, management and cultivating lasting client relationships.

We will seamlessly integrate ourselves into your business, develop and implement a full-scale, ongoing marketing and public relations campaign, and continually work to reach your public with your unique message and value proposition.

PR road map™ – a customized PR tool kit that gives you all of the information that you need to run a successful PR campaign internally, delivering an all-encompassing, customized and ready-to-roll PR road map™. This tool allows the user to quickly and easily implement a successful public relations campaign using your established human capital. These materials are presented, in detail, with the appropriate members of your team, and you are off!

This comprehensive "how-to" kit includes:

• PR Basics
  • What is PR?
  • Do's and Don'ts (and never-ever-evers)
  • Implementing a successful PR campaign
• Building Your Key Message Points
• Competitive Analysis
• Action Calendar for a Strategic Implementation
• Two Targeted Press Releases
• Two Targeted Media Pitches
• Media List (print, Internet and broadcast), including all contact and profile information, pitching tips, etc.
  • Links to target reporter's recent works
• Press Kit Inventory
• Web Site Overview and Recommendations
• Social Media Tips and Contacts
• Editorial Calendars for Your Focus Publications
• Information on Conference and Speaking Opportunities
• Opportunities for Local Media

Ad-Ons

• On-Site Executive Road Map Review and Training
• PR Road Map™ Maintenance
  • Update and/or Draft New Press Releases
  • Update and/or Draft New Media Pitches
  • Update Media Lists and Contact Information
• Monthly/Quarterly Media Report with Analytics
• Bylined Articles
• Op-Ed Articles
• Newsletter Writing and Development
• Marketing Material Inventory and Enhancements
• Securing Speaking Opportunities at Desired Industry Events
• Event Coordination - Media Tour, Press Conference, Media Dinner, Client Event